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Podcast Development and Audience Strategy
Find the heart of your podcast and create a clearer direction for the episodes that follow.
You may know what you want your podcast to talk about, but still feel unsure about how all of your ideas fit together as one clear body of work.
Perhaps you are preparing to launch and want to create the right foundation from the beginning. Or perhaps your podcast already exists, but over time it has become a little scattered, repetitive or disconnected from the reason you began.
This private podcast strategy service gives us the space to step back and look at the show as a whole.
We will explore what your podcast is genuinely here to do, who you are speaking to and what your listener is coming to you to understand, feel or receive.
We will look at the relationship between your podcast and your wider work, the themes you naturally return to and the questions that could become the foundations of future episodes.
The purpose is not to narrow the podcast until it feels restrictive. It is to give it enough clarity that you know what belongs within it, your audience can recognise that it is for them, and your future episodes begin to feel connected to something greater than an upload schedule.
This may be right for you if:
You have been thinking about starting a podcast but cannot bring all of your ideas together.
You already have a podcast, but the direction no longer feels completely clear.
You are unsure who your ideal listener is or what they are coming to your podcast for.
You have chosen a broad topic but need help identifying the more meaningful questions within it.
You want your podcast to support your business, book, message or wider body of work without turning it into one long advertisement.
Together, we may explore:
the deeper purpose of your podcast;
your ideal listener and what they are already trying to understand;
your podcast positioning and point of difference;
your central themes or content pillars;
the balance between solo episodes and guest interviews;
your episode formats and publishing rhythm;
how the podcast connects with your wider work;
your first or next series of episode ideas;
and what you want the listener to leave each episode with.
Your service includes:
A pre-session questionnaire allows me to understand your ideas, your work and where you currently feel unclear.
I will review your existing podcast, website or early concept before we meet.
We will then have a private 90-minute online podcast development session.
Afterward, you will receive the recording of our session, a personalised Podcast Development Roadmap and clear next steps for moving forward.
You will also have one short follow-up email within seven days, so you can clarify anything that arises once you have had time to sit with the session.
Find the heart of your podcast and create a clearer direction for the episodes that follow.
You may know what you want your podcast to talk about, but still feel unsure about how all of your ideas fit together as one clear body of work.
Perhaps you are preparing to launch and want to create the right foundation from the beginning. Or perhaps your podcast already exists, but over time it has become a little scattered, repetitive or disconnected from the reason you began.
This private podcast strategy service gives us the space to step back and look at the show as a whole.
We will explore what your podcast is genuinely here to do, who you are speaking to and what your listener is coming to you to understand, feel or receive.
We will look at the relationship between your podcast and your wider work, the themes you naturally return to and the questions that could become the foundations of future episodes.
The purpose is not to narrow the podcast until it feels restrictive. It is to give it enough clarity that you know what belongs within it, your audience can recognise that it is for them, and your future episodes begin to feel connected to something greater than an upload schedule.
This may be right for you if:
You have been thinking about starting a podcast but cannot bring all of your ideas together.
You already have a podcast, but the direction no longer feels completely clear.
You are unsure who your ideal listener is or what they are coming to your podcast for.
You have chosen a broad topic but need help identifying the more meaningful questions within it.
You want your podcast to support your business, book, message or wider body of work without turning it into one long advertisement.
Together, we may explore:
the deeper purpose of your podcast;
your ideal listener and what they are already trying to understand;
your podcast positioning and point of difference;
your central themes or content pillars;
the balance between solo episodes and guest interviews;
your episode formats and publishing rhythm;
how the podcast connects with your wider work;
your first or next series of episode ideas;
and what you want the listener to leave each episode with.
Your service includes:
A pre-session questionnaire allows me to understand your ideas, your work and where you currently feel unclear.
I will review your existing podcast, website or early concept before we meet.
We will then have a private 90-minute online podcast development session.
Afterward, you will receive the recording of our session, a personalised Podcast Development Roadmap and clear next steps for moving forward.
You will also have one short follow-up email within seven days, so you can clarify anything that arises once you have had time to sit with the session.